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Offer & Funnel Strategy: service packaging, pricing, guarantees, upsell/renewal paths
Acquisition: local SEO + citations, referral partner playbooks, email/SMS, social proof engines
Content & Campaigns: authority articles, short-form video, monthly promos tied to KPI targets
Analytics: source attribution, CAC/LTV, weekly creative testing
Typical Wins: steady lead volume, lower CAC, higher conversion from inquiry → appointment
Offer & Funnel Strategy: service packaging, pricing, guarantees, upsell/renewal paths
Acquisition: local SEO + citations, referral partner playbooks, email/SMS, social proof engines
Content & Campaigns: authority articles, short-form video, monthly promos tied to KPI targets
Analytics: source attribution, CAC/LTV, weekly creative testing
Typical Wins: steady lead volume, lower CAC, higher conversion from inquiry → appointment