Ascend Revenue Group is a focused revenue enablement practice serving founder-led teams that need predictable execution—not broader advisory.

“I specialize in diagnosing pipeline breakdowns and installing qualification and follow-up systems that improve conversion readiness and reduce founder dependency.”

Core focus: pipeline standards, follow-up discipline, execution clarity.

Adlore “Addi” Casseus — Founder & Principal

I build revenue execution systems for founder-led teams that already have lead flow but lack consistent qualification, follow-up discipline, and pipeline clarity.

My work is operational by design: define what “sales-ready” means, install the standards and cadence that keep leads moving, and equip teams with practical talk tracks and accountability—so performance doesn’t depend on heroics.

I’ve led cross-functional initiatives across education, healthcare operations, and mission-driven organizations, with a consistent focus on building durable systems that improve conversion readiness, reduce operational noise, and restore leadership bandwidth.

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Core Focus

  • Pipeline qualification standards (MQL → SQL clarity)

  • Follow-up cadence and ownership design

  • Execution playbooks, talk tracks, and KPI discipline

  • Enablement systems that reduce founder dependency

Background

M.Ed. in Adult Education. Former district-level intervention leader and program designer. Revenue and operations consultant. Trilingual (English, Haitian Kreyòl, French; Spanish working proficiency).

Operating Principle

Data first. Clear standards. Calm execution.

Mission

To help founder-led teams earn revenue with discipline—without overbuilding infrastructure or hiring a full-time bench.

Results Clients Commonly See

Faster lead response and cleaner handoffs

Higher show rates and fewer stalled opportunities

Clearer qualification decisions (less pipeline noise)

Improved follow-up consistency across the team

Simple dashboards and SOPs that leaders actually use

Owners back to CEO-level work instead of chasing the pipeline

Contact us

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